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 FAQ
   
4. What are the Spanish on the Job/ English on the Job CD Features:
5. What are the English on the Job DVD Features:

1.Does it come with a book or guide?

Yes. The CD comes with a listening/quick reference guide. It contains every word or phrase from the CD with the phonetic pronunciation. The guide can be used as a listening guide to follow along as you listen to the CD or a quick reference guide to use at work.

2. Is this program effective if I want to learn conversational Spanish?

We carry a Conversational CD packaged alone and our premium package (2 CDs-$19.95) comes with a one hour conversational CD as well as the one hour job-specific CD.

. 3. What is the format of the CD?

The CD is divided into lessons according to a particular topic. Each lesson is on a separate track so that you can go directly to a particular lesson to practice or review.

4. What are the Spanish on the Job/ English on the Job CD Features:

• Convenient:  Audio programs are extremely convenient. Learners can listen in the car on their way to and from work, while traveling by public transportation, in their computers or listen during leisure time from any CD player.

• Short & Simple Phrases:  Many people have spent countless hours in a classroom setting trying to learn a new language, only to leave disappointed that they can conjugate a verb, but they can’t put a sentence together in order to communicate.  The audio programs are designed to give learners a simple, complete sentence or command that they can immediately use to communicate.

• Simplicity:  When creating programs, we focus on essential and immediate communication.  We limit our use of verb tenses, so as not to overwhelm the learner.  We know that you do not need to speak grammatically correct in order to be understood.

• Repetition:  The number one way you learn a language is by hearing it.  After you hear a word or phrase many times, you eventually internalize it.  Our programs repeat words and phrases many times. We do this by presenting words and then building on that word or phrase. For example: I need...Yo necesito... I need help. Yo necesito ayuda. I need your help. Yo necesito su ayuda.

• Music:  We integrate custom Spanish music into our programs because studies show that music enhances the learning process.  Not only do we know that it will help our learners internalize the language, it makes it fun and entertaining!

• Quick Reference Guide:  We have included a quick reference guide with over 400 job-specific words and phrases with phonetic pronunciations.  The guide can be used to follow along with the written words while listening to the CD, studied to learn more job-specific vocabulary and/or used as a quick reference at work.

• Quick Reference Cards:  We’ve included two (credit card sized) quick reference cards with translations for 24 of the most commonly used phrases.  The cards can be conveniently stored in a wallet or pocket to use for daily conversation. (only available in newly released programs: 2008 and later)

5. What are the English on the Job DVD Features:

• Actions:  Our unique technique uses actions to teach job-specific words and phrases. Participants relate an action to a word or phrase so that they never forget. It is similar to when you learn to ride a bike, you never forget things that you “do”.

• Storytelling:  We teach language with storytelling.  We use a bizarre story consisting of the target vocabulary so that participants are interested and engaged.  Additionally, learners will remember the vocabulary of a strange story much better than a boring story.

• Music:  We integrate custom Spanish music into our programs because studies show that music enhances the learning process.  Not only do we know that it will help our learners internalize the language, it makes it fun and entertaining!

• Pictures:  Every word and phrase correlates with a picture in the program. We have included over a hundred pictures to reinforce learning.  This also addresses the concern that many new immigrants can not read the written language.

• Real-Life Scenarios:  We want our learners to be able to immediately use the language they learn, so we created a section to practice real-life scenarios. 

• Quick Reference Guide:  We have included a quick reference guide with over 400 job-specific words and phrases with phonetic pronunciations.  The guide can be studied to learn more job-specific vocabulary and/or used as a quick reference at work.

• Quick Reference Cards:  We’ve included two (credit card sized) quick reference cards with translations for 24 of the most commonly used phrases.  The cards can be conveniently stored in a wallet or pocket to use for daily conversation.

• Results:  Our research and experience teaching hundreds of people with the techniques employed in this program, allows us to feel confident to make the following statement in the program’s introduction: You will be able to understand an entire job-specific story with over 200 English words by the end of this 90 minute program. You will be able to use the vocabulary immediately at work and you will never forget what you have learned.
 
• Certificate:  Many of the people who watch our programs will be proud of their success with the program. We will give (downloadable from our website) each of them a certificate of completion that they can show a co-worker, family member or potential employer.

6. What is the best way to learn a second language?

Basically, there are two ways we experience language: input and output. “Input” is what we take “in”. For example reading and listening. “Output” is what we put “out”. For example speaking and writing. Input is the most effective way to learn (internalize) a new language. Listening and reading everything possible in the target language is the key.   

7. What’s the best way to learn with the Spanish on the Job/English on the Job audio program?

It is best to listen for a short time each day. We suggest 15-20 minutes or 1 lesson a day. Continue listening to the same section until you have mastered it and then move on to the next. You will need to listen many times in order to internalize the new language. If you have the opportunity, we suggest following along with the listening guide. This way you are “inputting” the language both through listening and reading.

8. Why are the Spanish on the Job and English on the Job programs easy and effective?

   * There is a native and non-native speaker on the CD. Beginning language learners find it helpful to hear the pronunciation of a non-native speaker while also hearing the pronunciation of the native speaker.

    * The programs are laid out by topics or lessons. Each lesson is on a separate track. This allows you to skip directly to the lesson that you want to practice or review.

    * There is much repetition and progression throughout the program, i.e. Reporte...(Report...) Reporte los accidentes...(Report accidents...) Repórteme los accidentes. (Report accidents to me.)  This allows you to hear the same word many times.

    * Simple language and cognates (words that look and sound similar in English and Spanish) are used whenever possible.

    * The usted (formal) form of the verb is used throughout the program. This simplifies the language learning process and also avoids the new language learner offending someone by using the tu (informal) form at an inappropriate time.

    * There is customized music faintly playing in the background during the program.  Besides adding pleasure to the language learning experience, studies show that music enhances the learning process.    

9. How can I place an order?

Our international distributor is NBN Books. You can contact them at:
PHONE: 800.462.6420 FAX: 800.338.4550
custserv@nbnbooks.com website: www.nbnbooks.com

10. US Hispanic Population Facts

• Hispanics constitute the largest minority group in the United States.

• over 45 million Hispanics/Latinos in the United States.

• Largest population of Hispanics: California, Texas, New York, Florida, Illinois, Arizona, New Jersey, New Mexico, Colorado and Nevada.

• North Carolina, Arkansas, and Georgia were among the states that experienced the greatest growth in their total Hispanic populations.

• The Census Bureau estimates that of 8.7 million unauthorized migrants were living in the U.S. in 2000, 5.4 million (62%) were Hispanic, and 3.9 million (45%) were from Mexico.

• Last year, the Census Bureau predicted that whites and minority groups overall would be roughly equal in size by 2050, with the Hispanic and Asian populations tripling by that time.

• According to the U.S. Census Bureau, the projected Hispanic population of the United States in 2050 is 102.6 million people, 24% of the nation’s total population on that date.

• Hispanics population growth- 3 percent a year, vs. 0.8 percent for everyone else.

• “Over 400,000 documented Latino immigrants enter the US every year. This is the highest flow of Spanish-speaking immigrants in the history of the U.S. Most of these immigrants are filling low-skilled, blue-collared jobs.” Pew Hispanic Center

11. What is the Economic/Business Impact of the Hispanic Population?

• 2007 will mark the first year that Hispanics control more disposable personal income than any other U.S. minority group.-$863.1 billion This is greater than the entire Mexican economy. This number is expected to reach more than $1 trillion in 2008, according to the Selig Center for Economic Growth.

• Personal consumption spending by Hispanics will increase at an average annual rate of 9.1 percent, "far exceeding the national growth rate of 6 percent."

• According to the U.S. Census Bureau, Hispanic purchasing power in the U.S. is growing at triple the rate of the overall US population.

• Almost 16 million U.S. Hispanics are on the Internet, a cyberpopulation that outpaces those of Mexico, Spain, Argentina and Colombia.

• Top retailers and product manufacturers are recognizing and reach out to the Hispanic community. Pepsi has embraced Shakira as its new dancing celebrity spokes model, Kmart is promoting merchandise with pop singer Thalia, Kraft has its own Hispanic marketing team, Hallmark Cards is growing its line of Spanish-language greeting cards and JetBlue recently built a Spanish-only Web site and purchasing process.

• Hispanic consumers are the fastest-growing market segment in North America. Their population in the USA has grown by 60% in just one decade and their buying power is expected to exceed $926 million by 2007.

• “Hispanics account for over 50% of job growth in the United States; they have the highest rate of labor force participation across any race or ethnicity and by the end of 2010 it’s estimated over 16 million more persons will be added to the U.S. workforce.” Department of Labor’s Bureau of Labor Statistics

• Breaking down language barriers is critical to maintaining a safe work environment. Why the concern? As the number of employees with English as a Second Language (ESL) has increased over the past decade, the number of workplace injuries has risen disproportionately, particularly in the construction industry. Even the U.S. government has recognized this trend and earmarked more than $2.2 million in new funding for education in the 2004 fiscal year.-increase workman’s comp costs.

12. Why is it Important for Spanish Speakers to Learn English for their Job?

• List of Benefits: to obtain a job-to improve communication where you are currently working-to increase opportunities for advancement-to find a better job-to make oneself indispensable at work

• While the Hispanic population is increasing, the language barrier is leaving many members of the community behind. Recent studies have found that the limited English proficient population, especially Hispanics, lag in income, employment opportunities, educational opportunities and health care.

• Because of the recent increase in the number of applicants, “...employers can be more selective and are demanding higher-level English skill.” 
Working for America Institute


• “When looking through classifieds to find a job, the majority of Hispanics will be confronted with the statement ‘must speak English’.” The Center for Law and Social Policy
• According to a survey conducted by the Pew Hispanic Center, 91% of Hispanic immigrants feel it is important or very important to learn English.

• Why do Hispanics believe English is important? Like any other immigrant group, Hispanics come to the US seeking a better life. They realize that knowing English means opportunities since English is the dominant language in the US, regardless of what field you’re talking about. HispanicVista.com

• The study by the Consumer Federation and Freddie Mac, the mortgage finance company, used 2001 Federal Reserve data released this year. A lack of English proficiency "has narrowed both their employment and savings potential

13. Why is it Important for English speakers to learn Spanish for their Job/Profession?

• There are over 47 million Americans who speak a language other than English at home. Of these, slightly over 28 million speak Spanish. This represents a 62 percent increase since 1990. Although slightly over half of the people who speak Spanish at home also speak English very well, there are 12.6 million Spanish speakers who do not speak English well.

• 29 million US residents above the age of 5 speak Spanish at home. That's approximately 1 of every 10 US residents, an enormous consumer and business-to-business market.

• The majority of Hispanics who speak Spanish prefer to do business in Spanish. Hispanics who speak both Spanish and English prefer materials in Spanish & English.

• Almost 500 million people worldwide speak Spanish.

• The large population of Spanish speakers has made it necessary to speak Spanish in many professions.

• Overcoming language barriers is key to employee as well as employer effectiveness and success; employees need to ask basic questions, sales representatives need to greet their customers, nurses need to talk with patients, and supervisors need to give instructions to employees.
 
• Many jobs and professions now require you to speak Spanish. You have a higher chance of obtaining most jobs if you speak Spanish. It is an asset in any industry.

• Sometimes Hispanics can speak some English but are hesitant because of shyness speaking in their second language. If a person speaks a little Spanish to a Spanish-speaker, they will feel more comfortable. This shyness is called language ego-Guiora (theory states: when someone speaks in a language other than their first, level of confidence goes down).

• Build relationships with co-workers & customers.

• Obtain more clients-real estate industry or retail business.

• Create a safer work environment.

• Provide better customer service.

• See topic: Economic/Business Impact of the Hispanic Populatio

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